A dynamic, innovative, forward-looking brand identity to support our vision

We’ve refreshed the way we look to capture how we have evolved as an organisation, signalling this change and raising our profile amongst our peers, of the broader perspective, of work we now do. A confident and dynamic brand language to support our strategy, with a mission that is taking our agenda to the next level.

Our mission

To provide innovative water solutions for sustainable development, with our focus on three of the world’s most pressing challenges.

Food
How will food security be achieved for the world’s expanding population while lowering the environmental footprint of food systems and conserving ecosystems?
Climate
Climate How will the world adapt to and mitigate climate change, and build resilience to disasters and disruption?
Growth
How will growth become sustainable and inclusive, with benefits shared to overcome inequalities?

We do more

The way we work, our global reach, our unique approach to research with solid science at its core.

Our refreshed brand represents what we do, giving us a powerful voice that’s ownable and distinctive to us. It’s what makes us unique.

An empathetic brand with science at its core, our brand is not short of personality, whilst still remaining confident and leading with innovation.

Leonardo da Vinci
_

“Water is the driving force of nature.”

Leonardo da Vinci
_

“Water is the driving force of nature.”

Our logo

A strong and confident wordmark to support the softer, organic brand language

The wordmark has been crafted to display an ownable and unique rounded cut to the ‘I’ characters, indicating a subtle link to the brand expression.

A pairing of a bold typeface against an elegant serif creates a harmonious balance with flex of tonality to support a wider range of communications and audiences.

View logo guidelines
Download logos
View logo guidelines
Download logos

Our graphic language

A transformative and organic brand language, drawing from the elements of water to evoke a sense of IWMI’s adaptive nature to the world’s challenges

A wholly adaptable language, used at small and large scales. Endless variations to mimic the flow and adaptive nature of water itself. A series of water droplets, coined waterlets, that together form the backbone of our IWMI brand.
View shape guidelines
Download shapes

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These files are available only to CKM staff.
Please complete this form and send to
iwmi-publications@cgiar.org to begin your request.

Our colours

A refined colour palette with splashes of vibrant tones, born from the natural elements that IWMI work with

Using colours found from water, land and nature; our colour palette embodies the elements that we work with on a daily basis.

Both primary and secondary colours work to complement each other well and help complete our brand. Used to highlight in areas we want to stand out, or to blend in and complement when appropriate.

View colour guidelines
Download swatches

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These files are available only to CKM staff. Please complete this form and send to iwmi-publications@cgiar.org to begin your request.

Our typography

A balanced pairing of typefaces to suit the needs of a flexible brand to maintain consistency and transparency

Our IWMI brand consists of two font families. A pairing of a bold display serif typeface against a refined and subtle sans serif body font – finding a balance of both classic and modern, it is simultaneously forward-looking, yet reliable at its core.

View typography guidelines

Our publications

A wide range of templates to enable us to communicate consistently with all audiences

From Research Reports and Working Papers to Water Policy Briefs and Success Stories. Our IWMI brand flexes to cater for all your different needs, to help you produce beautifully clear and consistent materials that conform to IWMI’s brand identity.
View publication guidelines
Download publications

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These files are available only to CKM staff. Please complete this form and send to iwmi-publications@cgiar.org to begin your request.

This website is part of IWMI Brand team’s visual identity refresh project – last updated on February 2020.

If you have any feedback or questions about the brand or this site, please contact iwmi-comms@cgiar.org.